Research

TDR (odd sem 2022-2023)

Understanding and analysing the role of social media and its algorithm in affecting body image amongst GBMSM.

Abhishek Lonari

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Understanding the Role of Artificial Intelligence in User Experience & Consumer Behavior

Achala Athreya

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Interventions in the artisanal process

Aniket Patil, Shreyas Desai

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Impact of Instagram reels on the attention span of creative and analytic thinkers.

HS Varshaa, Shreya K

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Understanding The Effect Of Different Audio Stimuli While Performing Some Logical and Creative Mental Tasks

Nishtha Rikhi, Samanvay Sahani

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Does the change in tempo affect the attention span?

Sharen Mary Charley

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TDR (even sem 2022-2023)

Realizing the significance of ESG (Environment, Social, and Governance), particularly the "S" aspect, how ESG can be embedded in an organization, and how ESG can influence an organization's culture and behavior.

Anuvrat Sharma, Puneeta Kashyap

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Understanding Gamification for Data Collection and the Role Played by Reward and Value in Game Systems

Saee Kerkar

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The Impact of Colour Contrast on Visual Attention

HS Varshaa

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TDR (odd sem 2023-2024)

Early Research Inquiry: Consumer Awareness and Behaviour in the Millets Context

Akshita Purohit

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Empowering Wheat Farmers in Uttar Pradesh with FASAL : A Digital Revolution

Anuvrat Sharma

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AI, chatGPT affecting critical thinking- Students and Teachers

Effie Sasha Fernandes, Samanvay Sahani

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Understanding and Addressing Body-Focused Repetitive Behaviours (BFRB): A Comprehensive Investigation

Esha P Raikar

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Connections Between Cognitive Biases, Error Management Theory, And User Experience Design

Heli Motanpotra

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Designing Ethical Solutions: Combating Dark Patterns with User-Centric Tools and Awareness

HS Varshaa

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Crafting User-Centric Innovation: Enhancing Focus on Emotional Support

Nishtha. R

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Understanding the dark patterns in push notifications in games and its influence on user behavior

Praneetha Sali

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From Trust to Skepticism: Unpacking Virtual Space Dynamics

Priti Dhongani

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Understanding NPA – Borrowers’ Perspective

Puneeta Kashyap, Sushrut Baporikar

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Instant Gratification, Reshaping the Consumer Behavior in the Digital Age

Tanima Jajoo

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Understand User Behaviour Patterns Through Website Navigation Using Eye and Mouse Trackers

Vishnu S

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